One of the most recognizable logos in corporate history… “An icon,” said media guru Marshall McLuhan of CN’s new logo, not long after it was created in 1960. “Still one of our most enduring marketing icons,” said ad agency creative director Chris Staples, in 1999, on the eve of the logo’s 40th anniversary. 99% of all Canadians recognize the logo and associate it with CN. In the 1990s, North America’s outline dawned the emblem, representing its overall reach across the continent. You can find the logo on the left-hand side of the shirt, just above the breast pocket.